{"id":149,"date":"2015-06-11T21:19:48","date_gmt":"2015-06-11T21:19:48","guid":{"rendered":"https:\/\/www.ham.miamioh.edu\/library\/?page_id=149"},"modified":"2025-06-27T19:57:09","modified_gmt":"2025-06-27T19:57:09","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.ham.miamioh.edu\/library\/start-researching\/research-by-subject-2\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<h1>Subject-Related Resources<\/h1>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/business-source-complete\" target=\"_blank\" rel=\"noopener noreferrer\">Business Source Complete<\/a> <span class=\"tooltips \" style=\"\" title=\"Over 3,600 scholarly business journals available in full text; indexes and abstracts available for an additional 850 business journals. Covers the subject areas of management, economics, finance, accounting, international business, and marketing. It also includes other sources of full-text information such as country economic reports and detailed company profiles for 10,000 of the world\u2019s largest companies through Datamonitor.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/hoovers-business-browser\" target=\"_blank\" rel=\"noopener noreferrer\">Hoover&#8217;s D&amp;B Business Browser (formerly OneSource)<\/a> <span class=\"tooltips \" style=\"\" title=\"A comprehensive business database, providing US and international company and industry information. This source includes company financial data and corporate family trees, information on competitors, SWOT analyses, and analysts reports.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span> (50 simultaneous users)<\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/adspender\" target=\"_blank\" rel=\"noopener noreferrer\">AdSpender<\/a> <span class=\"tooltips \" style=\"\" title=\"&lt;em&gt;AdSpender&lt;\/em&gt; provides a fast, top-level summary of the multimedia advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Data is available via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span> (3 simultaneous users)<\/p>\n<h1>Market and Consumer Data<\/h1>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/mediamark\" target=\"_blank\" rel=\"noopener noreferrer\">Mediamark (MRI+)<\/a> <span class=\"tooltips \" style=\"\" title=\"&lt;em&gt;Mediamark&lt;\/em&gt; is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers&#039; demographics and media usage. It also is a source of market share data.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span> (10 simultaneous users) <a style=\"color: #2248d3;\" href=\"http:\/\/staff.lib.miamioh.edu\/~hurstsj\/busi\/New%20Mediamark.doc\" target=\"_blank\" rel=\"noopener noreferrer\">Instructions on logging in and using Mediamark.<\/a><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/ibisworld\" target=\"_blank\" rel=\"noopener noreferrer\">IBIS World<\/a> <span class=\"tooltips \" style=\"\" title=\"Full-text industrial market research reports. Over 700 reports are available in areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, etc.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/euromonitor-passport\" target=\"_blank\" rel=\"noopener noreferrer\">Global Market Information Database<\/a> <span class=\"tooltips \" style=\"\" title=\"&lt;em&gt;GMID&lt;\/em&gt; (also known as &lt;em&gt;Euromonitor&lt;\/em&gt;) contains more than 4,500 US and international full-text market research reports, offering in-depth strategic analysis for consumer, industrial, and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/statista\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a> <span class=\"tooltips \" style=\"\" title=\"&lt;em&gt;Statista&lt;\/em&gt; is one of the leading statistics companies on the internet. With a team of over 450 statisticians, database experts, analysts, and editors, &lt;em&gt;Statista&lt;\/em&gt; provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. The database integrates data on over 80,000 topics from over 18,000 sources on a single platform. Categorized into 21 market sectors, it provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. &lt;em&gt;Statista&lt;\/em&gt; includes data sources such as market research reports, trade publications, scientific journals, and government databases. For each statistic, metadata is also provided including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available in the database.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<h1>Other Helpful Resources<\/h1>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/marketline\" target=\"_blank\" rel=\"noopener noreferrer\">MarketLine (Datamonitor)<\/a> <span class=\"tooltips \" style=\"\" title=\"Full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports, and 50 in-depth country reports. It also includes a news and comment section with a two-year archive of relevant articles.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/factiva\" target=\"_blank\" rel=\"noopener noreferrer\">Factiva<\/a> <span class=\"tooltips \" style=\"\" title=\"&lt;em&gt;Factiva&lt;\/em&gt; includes full-text coverage of all the major US and international newspapers including the &lt;em&gt;Wall Street Journal&lt;\/em&gt;, &lt;em&gt;New York Times&lt;\/em&gt;, &lt;em&gt;Washington Post&lt;\/em&gt;, &lt;em&gt;London Times&lt;\/em&gt;, etc. It also includes television and radio transcripts, and business and trade journals as well as company reports and financial data.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span> (4 simultaneous users)<\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/academic-search-complete\" target=\"_blank\" rel=\"noopener noreferrer\">Academic Search Complete<\/a> <span class=\"tooltips \" style=\"\" title=\"A broad, interdisciplinary database with full-text to more than 5,300 scholarly and popular periodicals. Provides coverage for all undergraduate areas of study, including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts and literature, medical sciences, and ethnic studies.\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"https:\/\/www.ham.miamioh.edu\/library\/wp-content\/uploads\/info-e1433982826316.jpg\" alt=\"info\" width=\"16\" height=\"16\" \/><\/span><\/p>\n<h1>Library Guides<\/h1>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/libguides.lib.miamioh.edu\/mkt\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing LibGuide<\/a><\/p>\n<p><a style=\"color: #2248d3;\" href=\"https:\/\/www.ham.miamioh.edu\/library\/start-researching\/research-by-subject-2\/commerce-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Subject Guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subject-Related Resources Business Source Complete Hoover&#8217;s D&amp;B Business Browser (formerly OneSource) (50 simultaneous users) AdSpender (3 simultaneous users) Market and Consumer Data Mediamark (MRI+) (10 simultaneous users) Instructions on logging in and using Mediamark. IBIS World Global Market Information Database<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":113,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-149","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/pages\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":22,"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/pages\/149\/revisions"}],"predecessor-version":[{"id":2949,"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/pages\/149\/revisions\/2949"}],"up":[{"embeddable":true,"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/pages\/113"}],"wp:attachment":[{"href":"https:\/\/www.ham.miamioh.edu\/library\/wp-json\/wp\/v2\/media?parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}